May 2013
1 post
March 2013
1 post
January 2013
3 posts
The font is the “DIN Bold” Type:
The word YARD contains the meaning of the unit of length which is common in the fly fishing world, in one hand and in the other it implicates a metapher of outdoor/outside, like the backyard or similar.
The DIN Bold Type is underlining these character points:
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Based in the great Pacific Northwest, Soul River is an all-new outdoor concept set to redefine the sport of fly fishing. Inspired by a mix of art, design, fashion, fly fishing, and humanity, Soul River produces stylish clothing and innovative product designs that capture the essence of an active, adventurous outdoor lifestyle mixed with striking art and design.
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Click image to listen to the first chronicles of Soul River on vimeo:

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Click image to visit http://soulriver-runsdeep.com official homepage:

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Image & Text Source @ soulriver-runsdeep.com
December 2012
1 post
November 2012
1 post
October 2012
2 posts
September 2012
2 posts

The Trout pack from the Vans OTW Collection debuts this holiday season featuring an assortment of footwear,apparel and accessories. Influenced by the rugged outdoorsmen of the Northeast, this Americana-driven capsule spreads trout print across the uppers of the Cobern 2, Woessner and the lining materials of the Breton Boot and Ludlow Moc, in addition to a crew fleece, 5-panel cap, wallet, key chain, belt and Washburn Backpack with a mix of canvas, cotton and leather materials.

The Trout pack is available this October at select OTW stockists. Get a look at the whole collection after the jump!
Text & Image Source @vans-otw.com
August 2012
1 post
July 2012
2 posts
BOZEMAN, Montana — What will they think of next?
For Simms Fishing Products, there’s a long and eye-opening answer to that, but attendees at this week’s International Convention of Allied Sportfishing Trades (ICAST) show in Orlando, Fla., will get to see first-hand as Simms pulls back the curtain to reveal the 2013 product line.
How’s this for starters? The world’s most technologically advanced GORE-TEX® waders. A bomber rain suit designed for all fishing conditions. A light, breathable rain jacket that’s as fashionable as it is functional. An expanded line of sun protective sportswear. New offerings in women-specific fishing clothes, and new vests, caps and accessories.
“What we’re showing to retailers and media at ICAST represents breadth and depth, innovation and forward-thinking for all types of anglers,” said Simms president K.C. Walsh.
High atop anglers’ wish list will be Simms new G4Z and G4 Pro waders featuring a new 5-layer GORE-TEX® waterproof membrane that’s 25 percent more breathable than anything on the market. As the only manufacturer making GORE-TEX® waders in the U.S.A., Simms has been able to award-winning, craft feature-rich waders that hold up to the rigors of the most demanding users. The G4Z, with a retail price of $799.95 represent the standard for which all other waders will be measured.

Also turning heads is Simms’ new Contender GORE-TEX® jacket and bibs. Close descendants of the award-wining ProDry® GORE-TEX® rain suit that was perfected (and now used extensively) on professional angling circuits, the 3-layer GORE-TEX® Performance Shell Contender products are 100% waterproof, windproof, lightweight, durable and breathable. Designed to provide long-lasting performance in a wide range of conditions, the Contender jacket has a MSRP of $349.95 and the bibs come in at $299.95.

In three stylish colors, the new Hyalite Rain Shell ($149.95) is destined to become a favorite. Weighing less than 14 ounces, the Hyalite is the perfect jacket for storing in a backpack, under the bow or even under the seat of the truck and will deliver on keeping anglers dry when the time comes.
Building upon its relationship with the Skin Cancer Foundation, Simms is debuting a number of new sportswear items with a UPF rating of 30 or higher. The new Guide Pant, for instance, has a UPF 50 rating and the eye-catching Morada shirts ($59.95 long sleeve and $49.95 short sleeve) check in with a UPF 30.
Text and Image Source via Simms Press Room
June 2012
1 post
May 2012
4 posts
Darum?
April 2012
6 posts
Juicy content, sweet photography, arty farty, music, fly tying clothing & gear !
Now online: This is Fly - April/May Issue No.34






Images Source via thisisfly.com
The spanish Fly Fishing & Photography Magazine Flymage just released their April Issue.
Check out the “Trutta” Trailer on page 58 !

Image Source via www.flymage.net
March 2012
10 posts
Eastern Rises | teaser from felt soul media on Vimeo.
Native Mouse-Eating Rainbows and Bears…
Fly Fishing Journey to Russia’s remote Kamchatka peninsula… pretty old but still heart racing.
And another one:
In the Land of the Cutthroats - Trailer from Reel Escape Films on Vimeo.
In the Land of the CutthroatsFantastic Footage & Sound Editing….
Stumbled upon this one over flymage.net . Thanks for sharing.
For all Fly Anglers located in the Cologne Area: Maybe you check out this upcoming event!
Fly Fishing Meeting (“Frühjahrstreffen”) at Rolf Renells Shop in Odenthal, Germany

Here some details about the meeting from his website: http://www.fliegen-shop.de/
“Frühjahrstreffen” RRR Fly Fishing - Showroom - Sa.24.März 2012 - 10 Uhr - 16 Uhr
Wir laden Sie an diesem Tag zu unserem Frühjahrstreff ein zum Einkaufen, Ausprobieren, Klönen, Fliegenbinden, Wurfschulung etc. Kaffee steht bereit!
Für Sie vor Ort sind Hans Hilgers (Fliegenbinden), Edgar Lange (Gesplisstenbau) und Rolf Renell (Shop, Wurfschulung, Kurse)

Image Source @ mtflyfishmag.com
The very premier issue of Montana Fly Fishing Magazine is now online.
Did you watched the Sipping Dry Trailer which will be featured at the RISE FF Film Festival 2012 in Cologne next week?
Are you looking for a new trout fly line? This might be something for you…
Yesterday Rio Products announced three new Ultra-Light Fly Lines in the Trout LT Double Taper Series.
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February 2012
10 posts
For all those Outdoor Ethusiasts and Local Patriots of our beloved ‘Bergisches Land’…
Documentary Film of the ‘Wupper’ from Sigurd Tesche:
Die Wupper - Amazonas im Bergischen Land (2010)
There is also an Imagebook related to the Documentary… on the official website http://www.die-wupper.de/ you will find more informations.
The 45min. Film is provided from the german WDR Channel via youtube in three parts.
Click the Read More button to watch the other 2 parts….